How Come Some Women Can't put on Make-up?

Okay, I know this is complete double standard as the vast majority of men don't wear make-up, but why does this become an unlearnable skill for some women? Those that have foundation caked on, or eye shadow that completely clashes with everything, or like this lady just gets her make up everywhere. I know that this is an area that I have very little expertise, but I think I am at least proficient enough in basic guy skills to expect that grown women should also be at least equally poficient in expected women skills. Let's go ladies! Get it together. Don't be like this lady, put your make-up on straight. Don't get it all over you face. It makes you look foolish and slovenly.